I would like to start “Business Japanese Slang” in 2022.
The first Business Japanese Slang is “SUTEMA”.
“SUTEMA” is the abbreviation of “SUTERUSU MAAKETHINGU” which is “Stealth Marketing ” in English.
Have you ever heard about “Stealth Marketing”?
Let me show one example.
Most of the companies own their website these days. And in their websites they have customers’ voice page.
Some bad companies write positive comments in their own customers’ voice page pretending customers.
This is so called “Stealth Marketing”
In Japanese business we call it “SUTEMA”.
Please remember it, but do not do it.
